Popular brand facing backlash after pulling boys" jumper from shelves

Popular pyjama and clothing brand Peter Alexander has removed a boys" jumper from the market after receiving complaints from parents. 

Featured in the brand"s children"s section, the grey jumper was emblazoned with the slogan "boys will be boys". 

After spotting the pyjama top in store, Melbourne mum Bridie Harris made a complaint to the company on social media.

Stella Donnelly - "Boys Will Be Boys"

"Boy won’t be boys," she wrote on Facebook on June 20.

"Boys will be held accountable for their actions. I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It’s 2018."

Image: Peter Alexander online store

In response, Peter Alexander has taken the jumper off the market. 

But not everyone is happy about it 

By pleasing one group of customers, Peter Alexander has succeeded in royally ticking off some others. 

"Shame on you Peter Alexander for removing the ‘Boys will be boys’ pyjamas. Absolutely gutless," Mike Kossenberg wrote on the company"s Facebook page. 

"I expect your next range to be beige, baggy and unisex." 

Added Renee Anne: "I had a “boys will Be boys” jumper in my cart and when I went to buy it was gone really disappointed.

The company received further backlash on a post promoting a girl"s top which reads "what"s not to love?" 

"And yet “Boys will be boys”. You people have serious issues when on (sic) brainless stupid woman can cause you to knee jerk and remove product from the shelves," wrote Trevor Cardwell. 

"Well you can keep your over-priced rags and sell them only to the butthurt overly offended phlegmwads."

"It has to stop" 

You might notice all of the above comments were written by men. 

But it"s not just guys that are concerned Peter Alexander has gone too PC for its own good. 

A domestic abuse survivor, Melbourne woman Jenny, told Tom Elliott on 3AW on Wednesday afternoon she thought the debate over the shirt was "ridiculous." 

“It has to stop. It’s gone too far. There are so many rules. Nobody can be themselves any more,” she said.

What do you think? 

Was Peter Alexander right to pull the item from shelves, especially considering recent events? 

Or is this political correctness gone too far? 

Kidspot has reached out to Peter Alexander for comment. 

Source: https://www.kidspot.com.au/parenting/real-life/in-the-news/popular-brand-facing-backlash-after-pulling-boys-jumper-from-shelves/news-story/b3dfa1253b526f22f46e6b601ac8ebb3

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